Optimise images

Photography images

Images give customers a detailed picture of the item. We advise you to include as many images as possible, showing the item from different perspectives.

The main image should meet the following requirements:

• Make sure the main image has a white, neutral background without shadow.
• The item shown removed from its packaging – except, for example, board games and media carriers. An image of the item in its packaging is also permitted provided it is also visible with the packaging removed.
• No models, texts or other statements may be visible on the main image.
• The main image must be the front of the item.

The following guidelines apply for product image photography:

• Photograph the item from different perspectives, showing at least one picture from a straight angle and as full-screen as possible.
• In addition, photograph relevant details.
• Photograph only the item itself and the accessories that go with it, i.e. only what the customer receives.
• The item shown removed from its packaging – except, for example, board games and media carriers. An image of the item in its packaging is also permitted provided it is also visible with the packaging removed.
• Provide a white, neutral background without shadow, mood images (items in a specific setting) excepted.

Images do not contain any:

• Discount labels, watermarks, company names or company logos, as stated in the terms and conditions.
• Kieskeurig or Consumentenbond labels.
• Promotional elements such as ‘koop nu’, ‘goedkoop’ or ‘aanpasbaar’ or service-related information such as ‘extended warranty’ or ‘free shipping’.
• Generic or graphic images and illustrations that are not actual product images – with the exception of items in the ‘Hardware’ and ‘Vehicles and parts’ categories.
• Comparisons with other items, such as products from other partners or other websites.
• Reviews.

Copyright

Not just any image can be uploaded on the platform.  Regarding copyright, the following criteria apply:

• If product information – including images – is not provided by you, it is also not allowed to be used outside bol.
• Images should be free of discount labels, watermarks, company names or company logos.
• It is not permitted to use images from Google images. This is because these images are rarely royalty-free and their use may therefore lead to claims. It is also not permitted to refer to images on other bol pages.
• The product information – including images – must not infringe on the rights of third parties, including but not limited to intellectual property rights. This includes trademark rights and copyrights.

Meer information about using images can be found in Gebruikersvoorwaarden Zakelijk Verkopen via bol.com.