Add content for fashion items
Good content helps customers quickly find the right item. It also ensures better findability and more conversion. On this page, you can read what to look out for when filling in content for fashion items.
Size not in the title
An A/B test shows that conversion increases by 10% when the size is not included in the title. Therefore, the best title structure is:
[Brand] [Series/Line] [Gender] [Product Group] – [Colour]
Adjust this structure where necessary for your product group.
Manufacturer details (GPSR)
According to European GPSR legislation, you need to fully enter the manufacturer details per item on our platform. This involves:
- The name of the manufacturer
- The full address of the manufacturer
- The electronic address of the manufacturer (for example an email address or a link to the contact page)
Seasonal year and seasonal collection
Correct seasonal coding ensures that items are always visible in the right place. This prevents items from unnecessarily ending up in the outlet.
Sustainability
Sustainability is becoming increasingly important, for bol and for customers. Within bol, we use the 'Good Choice' label to make sustainable items visible. Do you sell items with sustainability benefits? Then apply for 1 or more labels via this page. On that page, you will also find an overview of the sustainability quality marks.