Write a good title
On this page, you'll find the best title structure for your item. By improving your content, you can achieve a higher content rating, which ensures your changes are processed faster.
Choose a searchable title
A good title highlights the distinguishing features of an item, making it easy for customers to scan for differences on an overview page full of items. Not all product categories use the same title structure. Below, you will find tips and tricks per product category, as well as guidance on the best title structure for your item. Make sure it's not too long and only mentions the most important features. This will help ensure your title is processed faster, and the system doesn't report that it has chosen other content.
Do's:
- Mention the brand (if applicable)
- Mention the model or type number
- Mention the product category
- Use a hyphen to separate different parts: -
- Mention one or two distinguishing features
- Start the title with a capital letter
Don'ts:
- Entire words in capital letters
- English words
- Different spellings or synonyms
- Many adjectives
- Use of more than 70 characters (including spaces)
- Use of symbols
- Use of stunt/promotional statements, also related to holidays or your offer, such as “discount”, “Father's Day”, “cheap”, or “free”.
Tip!
Make sure the item title is correct within 2 weeks of adding a new item, as the page URL is based on this.