Writing content
Good content is the key to online success. It helps customers find, understand, and ultimately buy your items. With the right information, you increase the chance that your offer stands out and performs well. On the following pages, you will learn everything you need to improve your content.
On this page, you can read how the system automatically selects content and how your content has a better chance of appearing online on an item page.
Content algorithm calculates score
Partners sell via bol millions of items, and each partner can provide content for each item. So much information cannot be checked manually. Therefore, the algorithm looks at partners' content, which results in a score per partner. The content from the partner with the highest score then automatically appears online on an item page.
Higher score with good content
The automatic score looks at your score at product category level. By providing good content, you improve your score. You can find the guidelines here. Are you the partner with the highest score within a product category? Then your content will appear online!
Score evaluated at product category level
The score does not look at individual items, but at product category level. If you have less good content for some items within a certain product category, that lowers your score. Good content within the same product category raises your score.
Brand registration
Selected brand owners and official distributors have the opportunity to take control of the content for their own branded items. You can find more information here.