Rules that apply to product information

There are rules in place to ensure the quality of the product pages on bol. Read here what you need to take into account as a partner.

Product information informs the customer about an item’s characteristics. It should be objective and timeless, so the customer has a clear idea of the item. This means that you should consider the rules regarding your item’s product information. Product information refers to all the information you, as a partner, can add to a product page, both textual and visual.

Which rules apply?

  • References to websites

    It is not allowed in any way to refer to websites on a product page.

  • Prices

    Product information should not refer to prices. After all, the price of the item is already on the product page.

  • Delivery times

    Product information should not include claims about the delivery (or delivery time) of an item.

  • Promotions & public holidays

    Product information may not be used to advertise items for a specific holiday such as Father's Day or Black Friday.

  • Sales slogans

    It is not allowed to include sales slogans in product information. Below are some examples that are not allowed.

  • Op=op
  • The word ‘goedkoop’
  • 1+1 gratis

 

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useful information and tips

Write a good title

A good title contains the distinguishing features of an item, so customers can easily scan for differences on a summary page full of items.

Write a clear product description

Besides the title, customers also see the product description right away on the product page. This page explains how to create a good product description for your item.

Choose the right category

Learn more about how to choose the right category for your product and how to edit it.