Selling rights

To guarantee the product authenticity of certain brands on the platform, you need selling rights to offer those brands. There are 3 options. Read through all 3 options find out which action is required for you to offer a particular brand.

1. Do you want to sell jewellery and/or watches of specific A-brands?

An agreement has been made with the brand owner that the assortment of the brand in question can only be offered via bol by authorised suppliers. This is called selective distribution. In this case, the trademark holder applies objective criteria that all suppliers must meet. This is only possible if you can prove that your range was obtained through an official distribution channel of the brand in question. You can see to which brands this applies in the list below. If this is the case, apply for selling rights via the button below.

2. Is the brand you want to sell in the list of approved brands below?

You do not need selling rights to sell this brand. Please note that if there are brands mentioned in the list below also included in the A-list above, they can only be added if you have applied for selling rights for that specific A-brand.

3. Is the brand you want to sell not mentioned on this page?

Offering a new jewellery trademark
In order to be able to offer a (house) brand item of a jewellery brand that is not yet known to bol.com, the brand in question should first be tested by bol.com. To do this, you can submit a trademark authorisation request using the form found via the button below.

If your branded item meets the requirements below, you can apply for brand authorization using the following form.

• The brand is registered with BOIP  (or EUIPO/WIPO).
• Your registration is valid in the Netherlands and Belgium.
• The brand is registered in the correct product class. Your brand must be registered for a product class lower than 35. Product classes 35 to 45 are only valid for services and therefore not for goods.
• The article must also be registered in this class with the correct goods.
• Items must be provided with an official GS1 EAN.
• Your brand must meet the above points from the moment the item is added to bol.com.

Enter the brand name in the brand field when entering the product information. Do this in text, even if you have only registered your brand as a figurative mark.

The use of a brand name not registered in BOIP on an article is not permitted. No rights can be derived from this.

Offer a new jewellery brand
In order to offer a (house) branded item of a jewellery brand that is not yet known to bol, the brand in question first needs to be checked by bol. To do so, you can submit a brand authorisation request using the form found via the button below.

Please check if your branded item meets the requirements below before you submit your form.

• The trademark is registered at BOIP (or EUIPO/WIPO).
• Your registration is valid in the Netherlands and Belgium.
• The jewellery trademark is registered in the correct product class(class 14). Your trademark must be registered for a product class lower than 35. Product classes 35 to 45 are only valid for services, not for goods.
• The item must also be registered in this class under the appropriate goods.
• Items must have an official GS1 EAN.
• The product information complies with the guidelines.
• Your brand must comply with the points stated above from the moment the item is added to bol.
• Enter the brand name in the brand field when entering the product information. Do this in text, even if you have registered your trademark as a figurative mark only.

It is not allowed to use a brand name that is not registered in BOIP, because no rights can be derived from this.