Selling rights

Naturally, we want customers who buy through bol.com to continue to do so - and so it is important to offer them a reliable and safe range together. Therefore, additional sales conditions apply to certain product groups and in some cases, there is a brand policy for selective distribution. Find out whether this also applies to your range on this page.

Smartwatches and activity trackers

You can offer smartwatches and activity trackers from the brands listed below. If you would like to offer another brand, we ask you to show that the brand and your associated range comply with Dutch and/or Belgian laws and regulations and the bol.com guidelines.

 

Is the brand that you want to sell not mentioned on this page?

 

Offer a new brand
To offer a branded item from a brand that is still unknown to bol.com, the brand in question must first be tested by bol.com. You can submit a trademark authorization application for this. Please click the button below to apply for selling rights.

You can apply for trademark authorization if you meet the requirements below.

  • The brand is registered with BOIP (or EUIPO/WIPO).
  • Your registration is valid in the Netherlands and Belgium.
  • The brand is registered in the correct product class. Your brand must be registered for a product class lower than 35. Product classes 35 to 45 are only valid for services and therefore not for goods.
  • The article must also be registered in this class with the correct goods.
  • Items must be provided with an official GS1 EAN.
  • Your brand must meet the above points from the moment the item is added to bol.com.

Enter the brand name in the brand field when entering the product information. Do this in text, even if you have only registered your brand as a figurative mark.

The use of a brand name not registered in BOIP on an article is not permitted. No rights can be derived from this.

Apply for selling rights for smartwatches and activity trackers here