Each item has a relevance score between 1 and 100, which is continuously updated. This relevance score is calculated based on how often an item is viewed or sold, its reviews, product information, number of returns and how often the item is put on a wish list.
The higher the relevance score, the higher the commission discount (on the variable part of the commission). For example: if the commission normally is 1 euro + 15% and your article has a relevance score of 40, the commission is reduced to 1 euro + 7.5%.
Before the start of a promotion, both the maximum promotion price and the displayed commission discount can still change. Once the promotion starts, the commission discount will be fixed and does not change until the end of the promotion.
The relevance score
The relevance score is a number from 1 to 100 which is based on the following data:
- How many times an item was viewed
- How often an item has been sold
- The reviews of an item
- Return rate
- How often an item is put on a wish list
The higher the score, the more relevant the item is to the customer, the higher the extra sales you then achieve in a promotion.
Can I influence the relevance score?
Yes, you can. There are several ways you can influence the relevance score and have a chance of getting a higher commission discount. For example:
- Running a good price outside the promotion makes the item more findable for the customer and can grow sales.
- By using Advertising via bol, the item can be seen and sold more often.
- Reduce the return rate.
Below the Promotions tab, you see an overview of the promotional offer. Here you can see the provisional discount per item. These discounts can also be found in the Excel file you can download from this overview.