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An optimal sales price

An optimal retail price

A lower-priced item finds its way to customers' shopping carts faster. It's as simple as that. But what is considered 'a good retail price'? And how do we ensure that prices of similar types of items are not too different? On this page, you find how to achieve optimal sales results with a good price.

Guidelines for a good price

We want our customers to have a positive experience when buying via bol. The guidelines below form our pricing policy and keep it fair and clear for everyone.

  1. Relevant market prices

    We calculate the relevant market price to determine the optimal retail price. To do so, we first look at the price of the same item at other suppliers. If there are none, we look at the recommended retail price and the historical platform price.

  2. Equal prices

    Customers compare prices online. Therefore, it is important that prices of the same item are as similar. Do you have a webshop? Then we would like you to offer your items at the same price via bol as in your own webshop. We compare prices excluding promotions (if known). The shipping costs are part of the relevant market price.

  3. Second-hand prices that make sense

    Are you selling a second-hand item via bol that is also offered as a new item? Then the price of the second-hand item (including shipping costs and excluding service contribution) must never be higher than the price for a new item – €1.99. Is there no known new-for-old price? Then we look at the maximum price for which a new item may be quoted.

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Well-priced offer

Customers compare prices to be sure of a good buy. To help customers do this, we automatically highlight items that are at least equal or better priced compared to the main online players in the market. These items are labelled 'Price Tip' or 'Now reduced in price'.

More about well-priced offer

The buying block

When several partners offer the same item via bol.com, 1 of the partners is selected for the buying block. And that is the partner who has the best offer at that moment in terms of price, delivery time and service. This way, we always offer the best offer to customers.

More about the buying block

Price stars

Based on the relevant market price, your items are given a score in the form of price stars.

More about price stars