When do selling rights apply?
When do selling rights apply?
Selling rights limit the open platform principle. That’s why bol.com will not make this mandatory easily. We will only decide to implement selling rights for an assortment group or brand if there are signals indicating that the customer proposition is structurally compromised. Based on these signals, we will also determine the frequency of the periodic reassessment (the more signals, the higher the frequency of the reassessment).
This is how selling rights work
For selected brands or product ranges you have to prove that the items were purchased through an authorised seller. To verify if you meet the quality requirements, we request several documents during an application and periodically. The requested documents may differ per product group. These include documents to verify the quality, safety and authenticity of a product. In this way, we ensure that articles with selling rights continuously meet the standards.
Changes concerning selling rights
Selling rights may apply to selected brands or products ranges. We have revised the checking process, and we are starting a pilot with about ten brands. During this pilot, we will do these checks both in advance and periodically (in between). In addition, we will no longer perform these checks ourselves; an external party will do them.