Assortment policy

Our assortment policy contains all the conditions that apply to the offer of bol. Let's make it a shared effort to ensure that bol stands for reliability and quality. Only then will customers order from us with peace of mind.


Find all information around the Toys assortment policy on our platform here.

CE marking

The so-called CE marking indicates that your items comply with safety, health and environmental requirements. For most items marketed in the European Union (EU), this marking is even mandatory.

Is CE marking also mandatory for you?

CE marking is mandatory for items in the following product groups (please note that this does not mean you are allowed to sell all these items via bol):

  • Explosives for civilian use
  • Pyrotechnic articles
  • Construction products
  • Toys
  • Personal protective equipment
  • Electrical, electronic and energy-related items
  • Medical devices (please note that these are subject to specific guidelines you need to comply with in addition to the CE markings. You can read about it in Medical Devices Policy)
  • Measuring and weighing equipment
  • Machinery and related items
  • Transport equipment

Which responsibilities you have regarding the CE marking depends on your role – i.e. whether you are the importer, distributor or manufacturer. It is your own responsibility to determine whether the articles you sell require CE marking. Use this overview from the RVO to check whether CE marking is mandatory for your item.


Take the following actions to ensure that your product range complies with CE marking:

  1. Complete the product information ‘CE marking’. You can find this below mandatory information in the seller dashboard. Via a dropdown menu you can indicate that the CE marking is ‘visible’ (on your item, on the packaging of your item or on a manual of your item). Should your item still not be covered by CE regulations, you can select ‘not applicable’ here. We will check this product information. For current offer it is not obliged to upload a photo.
  2. For new product ranges (this means offering a new item for which no product information is yet available), you must upload a photo (JPEG or PDF file type) of the CE marking as applied to the item. If this is not technically possible, a photo of the CE marking on the packaging or on the instruction manual will suffice. Instructions and examples for adding CE marking can be found here.
  3. The trade name and contact address of the manufacturer or importer in Europe:
    For existing and new ranges, we ask you to fill in the text attribute ‘Trade name and contact address of manufacturer or importer in EU‘ under optional information in the seller dashboard. You should fill in the name and contact address of the manufacturer or importer in EU. The information entered will not be visible on bol, nor will we search for the purchase channel. You hereby declare that the information entered is also visible/present on the product or packaging.
  • If you sell an item from a country outside the EU and sell it under that manufacturer’s brand name, then you are an importer, with the accompanying responsibilities.
  • Do you sell an item you bought from a party within the EU? For example, from an importer, a European manufacturer or another distributor? Then you are a distributor.

We will check the product information for completeness and accuracy.

    • If the item is a toy and has safety warnings, add these in the textual product information below ‘Veiligheidswaarschuwingen’ (Safety warnings).
    • Make sure you have the documentation and the declaration of conformity (conformity statement) accompanying the item available. Both bol and the authorities could ask for these.

    Should you need help for the above, we recommend you consult the following resources:

    How to use the CE mark?

    You can recognise the CE marking by the familiar CE mark. It must be affixed to the product or the attached data plate. If this is not technically practicable, you may affix the CE marking to the product packaging or to an accompanying document (you can find the appropriate image here).

    What if you do not fulfil this obligation?

    The (safety) rules are set by law – and so you need to be able to prove that you have the necessary CE mark(s). If not, you are breaking the law. If you do not comply with our policy, your product will be taken offline. We do this to prevent customers from being put at risk by potentially unsafe items.

    Want to find out more?

    To meet all product safety requirements, our service partners are happy to help you on your way. They also offer advice and guidance on testing, certification, marking, quality assurance, labelling, manual writing and packaging design. Read more about our service partners and how they can help you on our product safety Partnerplatform.

Skin colour

Through bol, items are sold in all kinds of sizes, styles and colours. The more specific the description of the item is, the faster our collective customers can find what suits them. Instead of the term ‘skin colour’, use a more specific description for the colour of your item. For example, beige, brown or light pink. 

(Toy) weapons, water guns, airsoft and accessories

In addition to the general guidelines for toy sales, we set some specific conditions for toy weapons. These are designed to minimize risks to the user and their environment and are in line with Dutch and Belgian legislation. You may offer items that can be used as toy weapons only when they meet the requirements below:

  • Age limit
    The toy weapon must be intended for use by children under 14 years of age
  • Own brand name/modification
    If you place a toy on the market under your own name or brand name, or if you modify a toy in such a way that compliance with the applicable requirements is compromised, you are considered to be a manufacturer and you must assume the obligations of the manufacturer.
  • CE marking
    Toy weapons must bear a CE marking that is visibly, legibly and indelibly affixed to the toy or on a label attached to the toy or on the packaging.

Replicas, counterfeit weapons and airsoft weapons

Toy guns that could be mistaken for real weapons are not allowed to be sold through We only allow toy weapons (including water guns) that have a brightly colored marking on the front of the barrel or that are brightly colored or have brightly colored elements so that it is clear that this is a toy weapon. We do not sell toy hand grenades.

It is not permitted to offer the following products on, not even when they are mounted on another item and also when the shot power is below 0.08 joules;

  • Airsoft weapons;
  • Alarm guns;
  • BB guns (also called ball guns);
  • Paintball guns;
  • Water ball guns;
  • Neither do we allow balls, bullets, maintenance products, gun cases and other accessories that are
    specifically used for these weapons.

We do allow claps for a clap pistol.

Hand and crossbows intended for the sport of archery, both for hobby and professional use, are not allowed. Hand and crossbows that have arrows with a suction cup may be carried. Loose arrows without a suction cup are not permitted.

Catapults are not allowed with the exception of catapults that can unmistakably be classified as (children’s) toys.

Black Pete

It is important that everyone can visit our store without ever feeling discriminated by our assortment. We do not want to hurt people unnecessarily by stereotyping. We therefore ask you to take this into account in the way you advertise your items.

  • Use the term ‘Piet’ instead of ‘Zwarte Piet’/’Black Pete’
  • Do not post images of people who are covered in dark paint and instead use models that are not painted, partially painted or patterned.
  • Do not offer items that contain a stereotypical caricature emphasizing skin color or ethnicity, such as Black Pete.

Toy money 

When selling fake money or toy euros, make sure these items comply with the applicable laws and regulations in the Netherlands and Belgium. Among other things, the article must comply with the Decision  European Central Bank/2013/10 on the reproduction of euro banknotes, so that it is not mistaken for counterfeiting. 

Painted models

Bol is everyone’s store. We therefore sell as wide a range as possible to serve all our ten million customers. In doing so, we keep a close eye on social discussions and value the opinions of our customers. This ensures that we can provide a solid platform for them, but also for you as a partner. 

Within the costume category, you can offer anything that fits within our product categories and meets the quality requirements. Please take into account how you advertise your costumes. Most importantly, we do not want to use product descriptions and images to unnecessarily hurt people through stereotyping. Therefore, we ask you not to post pictures of people who are painted completely dark; those pictures will be removed. However, you can show images of models who are not painted, partially painted or patterned.

Magnetic toys

‘Magnetic construction toys’ refers to toys where magnetic force is central to connecting the individual elements together, including: 

  • Magnetic balls 
  • Magnetic cubes 
  • Neocubes 
  • Buckyballs 
  • Nanodots 

These items are likely to be used by children, even when you don’t explicitly sell them as toys. The health risk in case of ingestion is very high in this target group. To protect the health and safety of the user and his environment, you may therefore not offer magnetic construction toys via with a magnet smaller than four centimeters in diameter. 

Please note that magnets larger than four centimeters in diameter must still comply with the applicable laws and regulations in the Netherlands and Belgium, as well as our general toy guidelines. 


No fireworks, or detonators intended for this purpose, may be sold on as there is no guarantee that these products are transported safely. 

The following items are not allowed to be sold: 

However, the following items are allowed: 

  • Lighting tapes; 
  • Confetti cannons based on spring mechanisms. 

Wishing balloons

Wishing balloons are popular every year during the holiday season. Unfortunately, some wishing balloons have a high risk of fire hazards, a risk that is present for each wishing balloon if used incorrectly. To make sure everyone enters the new year happily, we ask you to upload a photo of the product packaging for each wishing balloon. The photo clearly shows that the wishing balloon complies with the fire safety guidelines below: 

  • The horizontal diameter of the wishing balloon is maximum 75 cm. 
  • The wishing balloon contains no metal (wire). 
  • The product includes instructions for use. 
  • The packaging bears the warning: ‘Beware fire hazard! 18+. This product may cause a fire if used incorrectly, please read the instructions for use first.’ 

These guidelines are based on research by the Dutch Food and Consumer Product Safety Authority (NVWA). You can read more here. 

Swimming aids

To ensure the quality and safety of our combined product range, it is important that the following swimming aids comply with European standards and recognized quality marks: swimming straps, swimming wings, swimming seats, swimming rings, swimming trainers, swimming belts and swimming vests. This is because customers purchase swimming aids to protect their safety in the water.

Therefore, at bol, you can only offer swimming aids when:

  • You have a test report in your possession.
  • For every product, an approval body checks that you can swim safely with it. Are your swimming aids approved? Then this is documented in test reports. It is important that you have the test reports. We count on you to provide them within five working days if we ask for them.
  • You have provided information in the ‘Type instantiekeurmerk’ in your product information. Valid marks can be found in the list of accredited institutions.

A photo of the item or product packaging is included on the product page. The photo clearly shows that:

  • A CE mark is printed on the swimming aid.
  • An instant seal is printed on the swimming aid.

A photo of the instructions

  • The swimming aid must contain instructions in Dutch or English.


Where necessary, bol anticipates legislation when an item is known to be harmful to customers’ health or safety in production or use. Within the EU, there is a ban on the sale of single-use plastic, also known as disposable plastic items. Therefore, items such as disposable plastic cups, straws and cotton buds are unwanted on the platform. Bio plastics such as biodegradable plastic, PLA and starch plastics are also not allowed. To know which specific items are being addressed, please visit this page of the European Commission. 

In addition, we want to take responsibility as a platform by contributing to combating litter. This is why we signed the Splash Plastic Covenant on October 9th, 2023. This means that water balloons and plastic confetti are also unwanted on the platform. 

This policy also includes: 

  • Gift packs containing water balloons or plastic confetti 
  • (Table) confetti or serpentines with a foil layer 
  • Balloons with plastic confetti inside 

Second-hand & Refurbished


Second-hand items or margin goods can only be offered in the book, music and film categories. You cannot apply for selling rights for the other categories. It is therefore not possible to offer second-hand items other than books, music and films at bol. 


The sale of refurbished range at bol has unfortunately been discontinued for the time being. This is because it is our responsibility to clearly show customers whether an item is refurbished, which is currently not technically possible. And we cannot solve this in the short term either. Refurbished items were allowed in a closed group until January 2022. It is not allowed to offer refurbished items.

Authorisation number Chemical pesticides

Items in this category are only released on the market after they have been extensively tested. Independent authorities check whether the product is safe enough for humans, animals and the environment. All approved products are given an approval number. We ask you to include this approval number in the product information. Without an approval number, you cannot offer any products in the ‘Pesticides & Biocides’ category. 

You can find the admission number in 1 of the following 3 databases: 

  • To be sold in the Netherlands: Ctgb 
  • To sell in Belgium: Phyto 
  • To be sold in all European member states: ECHA 

Click here to edit your product information. 

Virus claims

It is not allowed to make virus claims in the product information of biocides. Some examples of claims that are not allowed are:

  • “Kills and/or controls bacteria and viruses”
  • “Eliminates viruses”
  • “Provides protection against corona virus and/or viruses”