Conditions & rates

To find out if sponsored products is right for you, it's important to consider what you want to achieve with it. What goals do you want to reach? Then choose which strategy fits your goals and how big your budget is.

Choose objective and strategy

Whether sponsored products is right for you depends on your goals. Do you want more people to see your items? Do you want to increase your sales? Based on your goals, you choose a strategy that suits you.

Increase visibility
Increase sales

Do you know what your advertising goal is? Then you can determine which strategy suits you and your offer. There are 4 different strategies. A combination of these strategies is definitely recommended! We call this a hybrid strategy. Please keep this in mind when evaluating the campaigns.

Which one will you choose?

Feature your bestsellers

Put your best-selling items even more in the spotlight with sponsored products. Ideally, these should be visible on both list pages and item pages. Do you have best-selling items in a certain category? Then create a bestseller campaign. Manually add the best-performing keywords so that your bestsellers are optimally visible.

Use new items

For new items, it can take a long time to get many impressions, clicks, and conversions. Therefore, give them an immediate boost with sponsored products. This will directly increase the visibility and organic discoverability of your items.

Utilize your remaining stock

Do you have a lot of certain items left? Make them stand out with sponsored products. More customers will see your item, and you'll get rid of your stock faster. Handy!

Feature all your items

You can also use sponsored products for all your items. We advise you to split your campaigns for even better results. This can be based on category or performance. This way, your items become visible where the customer is searching.

Tip from another partner

“We use sponsored products to promote new items and increase our visibility during peak moments. Beyond visibility, it's also about strategy: we respond to trends and set up campaigns around popular items in the market.”

Shafiq, founder of Phonecompleet

Conditions

A number of conditions apply to Advertising via bol. For example, to make your advertisement visible on the website, the item must be in the buy box and the content must be complete. So make sure the brand matches the item, you have chosen a good categorization, and the publisher's mention is correct. Furthermore, it must be permitted to advertise your item; you can find an overview of items that are not allowed to be advertised on the website of the Advertising Code Authority.

Can you tick all these boxes? Then sponsored products is something for you!

Video: Conditions to start with sponsored products

Costs

Whether sponsored products is right for you also depends on how much you want to spend on advertising. With sponsored products, you only pay when a visitor actually clicks on the item from your campaign. Displaying your advertisements is therefore free. When you set up a campaign, you set how much you want to spend, and how much you want to pay per click from a potential buyer. This way, you are in control.

Determining your budget

The amount of the budget for your campaigns depends on the strategy you have in mind and how much money you want to invest.

Tip

Want to know how the administration and invoicing for sponsored products works?