The promotion price guideline

To ensure customers get a good promotion price, we only show your offer in a promotion if the price is below the maximum promotion price and you have the buy box. The promotion price guideline determines the maximum promotion price per item. The maximum promotion price is an upper limit. Any promotion price below the maximum promotion price is suitable. Please note: the maximum price can change.

The maximum promotion price depends on 3 factors: the price in the period before the promotion, the price used by key competitors, and the strikethrough price. The maximum promotion price is the lowest of these 3 prices. We explain all factors below.

The previously offered price in the buy box on bol influences the maximum promotion price. An item must be at least 5% cheaper than it was in the 60 days before the start of the promotion. This percentage can be higher. Refer to the table below for the correct percentages.

We want items to be competitively priced compared to the rest of the market. Therefore, a promotion item must be well-priced compared to key competitors. This is a 3-star price. Sometimes, a price that was competitive yesterday may not be considered competitive today. Therefore, check your prices regularly.

For promotion items, a strikethrough price is displayed, also known as a reference price. This makes it clear to the customer how much discount is being offered. Which strikethrough price is displayed depends on the product category of the item. You can see this in the table below. The displayed discount must be greater than 4.96% in percentage or €1.98 in euros.

Example

The promotion price guideline might sound complicated, but it's not. We'll explain it with this example:

• The most common price for a face cream is €9.99. The price 3 days before the start of the promotion is €9.49. The 3-star price of the item is €8.99. The strikethrough price is also €9.99.
• The promotion price of the item based on the most common price is then €9.99 – 20% = €7.99.
• Based on the price 3 days before the start of the promotion, the promotion price is €9.49 – 5% = €9.02.
• The promotion price based on the 3-star price is €8.99.
• The promotion price must meet the requirement of a 4.96% discount (€9.49) or a €1.98 discount (€8.01). Therefore, a promotion price of €9.49 or lower is sufficient to meet this condition.
• The promotion price is the lowest of these prices: €7.99.

Also read how they are determined

1. In principle, the most common or most displayed price is the price that was most frequently offered in the buy box on bol in the past 90 days. Temporary promotion prices are not included. A condition for displaying the most common price is that a regular price must have been offered for at least 21 days within a 90-day period.
2. For the following product categories: School & Work, Erotica, Health PG, Toilet Paper, Daily Care PG, Perfume PG, Food & Drink, Pet Care, Pet Food, Home Care, Baby PG, Laptops, the most common or most displayed price is the price that was most frequently offered in the buy box on bol in the past 90 days. Temporary promotion prices are not included. A condition for these categories to display the most common price is that a regular price must have been offered for at least 14 days within a 90-day period.
3. For fashion items, it is common to discount compared to the initial price, i.e., the price at the item's introduction. The reference price displayed on bol is the price that was most frequently offered during the first 30 days the item was available for sale on bol.

The law states that the offers our customers see must be fair and transparent. This means, among other things, that it must always be clear to a consumer how much discount is being given and against which price the item is being discounted. On bol, we reflect this through the reference price.

For promotions, an item can only be highlighted as a promotion if a 'most common price' can also be calculated. This means that within a 90-day period, a regular selling price must have been displayed in the buy box for at least 14 or 21 days, depending on the item's product category (see table above). A regular selling price exists when no discount is active. Items in a promotion that do not meet this requirement will be filtered out until 14 or 21 regular prices are in the system.

Unfortunately, it is not possible to see for an item how many regular prices have been displayed in the past 90 days. Therefore, we kindly ask you to take the required number of regular prices into account as much as possible yourself. If you want to plan a promotion yourself, please check carefully if enough regular prices remain for the items to also participate in subsequent bol campaigns.