Improving per KPI

Increase your visibility by using high-traffic keywords and setting competitive bids.

Attracting attention is the first step to boosting sales. Use high-quality images that clearly show your item

and compelling text that highlights its unique selling points. A well-presented ad increases engagement and encourages potential customers to click.

More clicks don't always mean more sales, so improving for conversions is essential. Make sure your ads

are improved with clear item descriptions, high-quality images and competitive prices.

Is your ACoS too high? Check the following: Search for your ads via bol and see if they appear for your chosen keywords and categories. Are you appearing infrequently? Try increasing your bid. More visibility can lead to more sales.
Analyze your performance per keyword and category. Are certain keywords or categories driving your average ACoS up? Consider removing them.

Is your ACoS too low? Grow further by:

1. Increasing your bid for more visibility and additional sales.
2. Adding more keywords and categories to reach a broader audience.
3. Improving your Branded Shelf and item pages. Think about clear titles, sharp images, good descriptions, and attractive price and shipping options.

Determining the right budget is crucial to get the most out of Branded Shelves. Make sure your budget aligns with your goals, closely monitor performance, and remain flexible to adjust as the market changes.

• Is your campaign aimed at increasing brand awareness? Strive for a stable budget that ensures your ads are shown regularly and reach as many people as possible. Keep track of metrics such as visible impressions, click-through rates (CTR), and new-to-brand statistics to measure your success.
• For performance-driven campaigns, it's better to allocate more budget to your best-performing items. Regularly monitor key metrics such as ROAS (Return on Ad Spend) and conversion rates, and adjust your budget as needed to maintain strong results and profitability.