Analyze results
Is your first advertising campaign live? And are you curious how it's performing? Time to analyze! Discover how to approach this with the following information on reports, metrics (data), and other tips that will help you analyze and improve your ads.
Reports
Analyze your results by creating a **campaign performance overview** to understand which campaigns and configured keywords generate the most traffic and conversions. Use this data to make informed decisions about your keyword strategy.
Metrics
Metrics are **important data points** that allow you to assess the **performance of your campaign**. We use these metrics to track and measure how well your ads are performing. They provide objective insights that help you to improve and refine your campaigns. You will encounter these metrics when setting up your campaign and when viewing your reports. The meaning of each metric depends on the specific **goals** of your campaign.