Automate with the advertising API
Do you have a large product range of items you want to advertise, or are you spending a lot of time managing all your campaigns? The Advertising API allows you to approach this much more efficiently.
Why choose the Advertising API?
If you have a limited product range, you can easily manage your campaigns from the standard online sponsored products environment. The other option is the Advertising API. This is interesting for you in the following cases:
- You have many sponsored products campaigns or a large product range of items. Advertising via bol and manual management takes up too much of your time.
- Your offer or stock status changes regularly, meaning you often have to modify your ads.
- You spend a lot of time analysing and improving your sponsored products campaigns.
- You want an overview of all your marketing campaigns across different channels, including outside bol.
What exactly is an Advertising API?
An Advertising API (Application Programming Interface) acts as a bridge between different applications. Through this bridge, they exchange information with each other. Thanks to the API, your website and bol can also communicate with each other. In a self-built application or one from a third party, you manage your ads, set up automatic tasks, or make improvements for all your ongoing campaigns at once. This helps you save time and create an overview. This way, you have more time to focus on what you enjoy doing: entrepreneurship!
- Ease and overview
It provides ease and an overview of your various channels, media, and platforms. - Campaign structure
You can easily set up extensive campaign structures for sponsored products, which can lead to better results. - Changes
You can implement automatic changes in your campaigns.
Advertising application: build it yourself or outsource
Do you manage your own software or do you have software developers in-house? Then you can build an API integration yourself using your own tool. View the technical specifications you need. Don't have that specialized knowledge in-house? Then use an existing application from a third party. See which third parties can help you and request a demo.
Would you prefer to outsource the management of your campaigns? An agency often also uses an advertising tool. See which agencies we work with.
Success Story
According to third party DeepCliq, the Advertising Cost of Sale (ACoS) improves by 3-5% after using their tool. In addition, it saves large advertisers between 20-40 hours per week in marketing capacity. Bonus: they get full transparency and control at item level.
Differences between the sponsored products environment and the Advertising API
What can you do with the Advertising API that you can't do with the sponsored products environment? We've listed the possibilities for you:
