White spots
What are the items that customers are searching for but are not yet sold via bol? Those are white spots.
What are white spots?
White spots are items that customers search for on bol but are not yet sold via bol. By carefully analyzing customer search and order behavior, we identify sales opportunities. White spots help you discover opportunities for new product ranges. By addressing gaps in the bol offer, you make your product range more complete and relevant for customers. This can lead to more orders and a greater chance of winning the buy box. You can find your personal white spots in your seller account.
Relevant white spots
We help you identify relevant white spots for your product range with smart suggestions, filters, and potential scores. We provide smart suggestions for your product range based on brands and the product category you sell in. We also show the average market price for a white spot to help you quickly assess whether an item is commercially interesting for your product range.
Use your seller account for the most up-to-date insights
The white spot list is continuously updated in your seller account. As soon as relevant new white spots emerge, they are added based on current customer demand. The list on the Partnerplatform is updated every two months. Therefore, use your seller account to respond to the most current customer demand.