Bol afterwork Belgium recap: December 3, 2025
What do you get when you bring bol and its selling partners together after work? Inspiration, AI insights, and building towards 2026.
On Wednesday, December 3, our Antwerp office came alive during the very first bol Afterwork: an inspiring evening where Belgian partners and bollers met, shared new ideas, and discovered how AI can already help your business move forward today. The atmosphere? Informal, open, and above all, very connecting.
AI as a source of inspiration and an accelerator for growth
We kicked off the evening with a fascinating keynote on AI and ecosystems in e-commerce, presented by Marc Janssen (Deepcliq) and Nick Rossou (Partnership Manager Digital Agencies at bol). Their insights immediately made it clear that AI is not a thing of the future, but a practical engine for growth.
As one of the attending partners beautifully put it: “I am now going to work with AI myself thanks to the insights I gained during this bol Afterwork.”
I am now going to work with AI myself thanks to the insights I gained during this bol Afterwork.
Real conversations, real connections
After the keynote, we opted for open dialogue instead of long presentations. In small groups, partners engaged in discussions with each other and with bol about what is going well, what could be improved, and where we can make a difference together. What emerged will inspire our future initiatives and further strengthen our collaboration with our partners.
It's interesting to see how much AI tooling is already being applied in e-commerce. I'll discuss this internally tomorrow!
Building further together
We are already looking forward to the next edition. Here's to more inspiring evenings full of insights, ideas, and collaboration. This is how we continue Growing Smarter Together.