Adjustment to communication regarding promotions
To continue to align with market developments and applicable regulations, as of June 26, we are adjusting the way we communicate about promotions for a number of product groups in the Markets Supermarket, Personal Care, and Bulkfood. In this message, you will find a list of the relevant product groups.
What is changing for these product groups?
We will use the 'Recommended Retail Price' (if available) as the 'from' price for promotions. For these product groups, the Recommended Retail Price is a commonly used and therefore representative price point in the market.
If we do not have a (representative) Recommended Retail Price for an item, we will continue to use the 'Most displayed price' (just as we do now). The 'from' price (Recommended Retail Price or Most displayed price) will no longer be struck through.
The phrase 'You save x%' will disappear from the item page.
We will no longer communicate 'Discount' on the item page and in other expressions. Wherever we currently use 'Discount', we will opt for alternative communication.
This applies to the following product categories
- Baby care
- Daily care
- Food & Drink
- Personal Care and Household items
- Beauty
- Pet food
- Pet supplies and Equestrian sports
- Sanitary and Safe Living
- Laptop Computers
Important to know
Nothing changes regarding the promotion policy: this adjustment only concerns how promotions are displayed (visualization). In the coming period, we will work on a scalable way to add reliable and representative recommended retail prices from partners. For the other product groups via bol, nothing changes yet in the communication about promotions. You do not need to take any action at this time.