Growing Smarter with AI

Michael Musandu (CEO LalaLand) is an innovative entrepreneur and AI expert focused on revolutionizing the fashion industry. He demonstrates how he uses artificial intelligence to promote greater diversity and inclusion. He creates digital models that realistically represent various body types and characteristics. This enables brands to produce more efficiently and sustainably, save costs, and bring items to market faster.

Although AI accelerates and personalizes many processes, Michael emphasizes that real models remain essential for building trust, recognition, and emotional engagement with customers. AI supports this human connection and helps brands grow smarter through applications such as automatic item descriptions, digital try-on models, visual search functions, advertising variants, and AI-supported customer service.

• Automatic and faster content creation: AI helps brands quickly create item descriptions, advertisements, and models, allowing them to go live faster.
• Smart search and presentation: Customers easily find similar items thanks to smart image recognition and digital models.
• Improved customer service with AI: AI supports customer service teams and enables customers to resolve simple queries themselves.

Dado van Peteghem: “AI is not a hype, but a new reality — the creative accelerator that will forever change the way we work, think, and communicate.”

Growing up with a Gameboy and fascinated by technology, Dado took us on a journey through digital evolution: from the internet and social media to mobile devices, and now to the all-encompassing power of AI. He outlines how we are still in the 'AI kindergarten,' while tools like ChatGPT are already showing an unprecedented pace of adoption. AI is rapidly developing in five domains — text, image, audio, video, and the 'second brain.' What once seemed like science fiction is now accessible to everyone: from automatically generating presentations and translations to preparing emails and creating personalized content.

However, more than just technology is needed: mindset and culture determine success. AI offers speed, scalability, and depth, but also demands authenticity, passion, and personalization — the 'soul' of AI. Embracing this technology is not just an IT choice, but a strategic and cultural shift. Dado calls on everyone to actively work with AI for 25 hours in the next 90 days, not to fall behind, but to learn, discover, and grow themselves. Because those who learn to use AI well not only create faster and better, but also with more soul.

1. AI is the future. From text to video: AI tools accelerate and enrich our content creation and decision-making.
2. Adoption requires action, not just insight. Successful AI integration begins with doing: experiment, learn, and create internal support through leading by example.
3. Start doing: 25 hours in 90 days (18 minutes per day). By working briefly with AI daily, you will discover opportunities for yourself and your organization faster.

Jeroen Bok (Product Manager at bol) and Susanne Tak (Data Scientist at bol) explain how bol uses AI to simplify the process of entering content. Content is essential: it supports sales, improves discoverability, and meets legal requirements. Gathering this data is often time-consuming and complex, as each product category requires specific information.

bol uses AI to automatically supplement basic information, making items sales-ready faster. Millions of item characteristics have already been filled in automatically, making almost a million items immediately available. Additionally, AI ensures that data is automatically converted to the correct format and categories. What used to take hours or days now happens in seconds. Valuable feedback from partners helps bol further improve the AI solution for broader implementation.

1. Smart AI support: bol helps partners use AI to automatically and quickly supplement content.
2. What we ask from partners: We need a main image, title, and item description to get started.
3. More smart features are coming soon. We will soon introduce additional tools to make providing content even easier and faster.