More visibility for your Sponsored Products on mobile
We have expanded the number of Sponsored Products positions in mobile search results. From now on, six ad positions are visible in the bol app and on the mobile website, instead of four. This makes the display identical to desktop.
Why we adjusted this
Many customers search using their phone. With extra ad positions, you are visible more often at those exact moments. At the same time, we ensure a consistent ad experience on mobile and desktop. We have tested this change extensively and the customer experience remains unchanged.
What you might see in your results
Due to the extra ad positions, your ads can be shown more frequently on mobile. As a result, you may see changes in your results, such as:
- More impressions, which can lead to more clicks and sales.
- A lower average CTR, because the new positions are located lower on the screen.
- Your daily budget may be reached earlier in the day.
What this means for you
Your ads automatically participate in the new positions, so you benefit directly from the extra visibility. This applies to the search results page, so after entering a search term; nothing changes on category pages. You remain in control: your set budget stays leading and you do not spend more than you determined. Our advice is to keep track of how your campaigns respond to the extra space in the coming weeks. If you want to adjust afterwards, you can always do so via the advertising dashboard. Do you have questions? Your contact person at bol and Partnerservice are happy to help you.