New Google rules for e-bikes in SEA
We would like to point out that Google has introduced new rules for e-bikes and other motorized vehicles in SEA (Search Engine Advertising). To keep your Google ads visible, the maximum speed must be clearly stated in the title or description of the item.
Google allows advertising for motorized bicycles, but only if they comply with the laws and regulations regarding maximum speeds with pedal or motor assistance. Therefore, the maximum speed of the bicycle must be explicitly stated.
Example: e-bike, top speed 45 km/h, range 150 km, 504 Wh, 21 kg, 28 inch, dark color.
If the maximum speed is not visible, the item will be added to Google's SEA blacklist. The advertisement will then be disapproved and not shown. By clearly supplementing your item title, we ensure together that your items remain visible in Google ads.
More information from Google can be found here.