Now available: Target Acos for manual campaigns
Want to see at a glance whether your manual Sponsored Products campaigns are on track? You can now also set a target ACoS for manual campaigns. This allows you to define your goal upfront and instantly see how your results compare to your target.
Vanaf nu target ACoS beschikbaar voor handmatige campagnes
You can now also set a target ACoS for manual Sponsored Products campaigns. This is available for both new and existing campaigns via the settings. By defining a target ACoS for manual campaigns as well, you can better evaluate your results and compare them with what you expected upfront.
Soon, your target ACoS will also be visible in the campaign list, alongside the actual ACoS. This allows you to see at a glance whether your campaign is performing above or below your desired efficiency, making it easier to identify which campaigns need extra attention.
Good to know: setting a target ACoS for manual campaigns does not affect the auction, your performance, or the algorithm. It simply gives you more overview, convenience, and control when analysing your campaigns.
*ACoS stands for advertising cost of sales.