23 januari 2026
Beleid & wetgeving
Performance Overview in Sponsored Products
Have you already seen the performance overview in Sponsored Products? You can find this feature above your campaign overview.
At a glance, you can see which campaigns show the biggest increase or decrease based on your chosen metric.
What are the benefits?
- Quick starting point: you immediately see where the biggest changes are, without having to search through tables.
- Targeted prioritization: You immediately know which campaigns might need extra attention, as the biggest risers and fallers are shown.
- Direct action: with one click, you go to the campaign detail page to analyze further and – if necessary – to improve.
How does it work?
- Choose your focus metric (this is set to ‘clicks’ by default).
- The overview shows the biggest changes from the past 14 days.
- Click through to the campaign detail page to analyze further and, if necessary, to improve.
This way, you quickly discover where movement is. This helps you analyze your results and set priorities. Sometimes it's about making adjustments, and sometimes just analyzing is enough. View the performance overview and steer more precisely towards your goals.
