Smarter budget choice for Sponsored Products
Do you use multiple active account budgets in Sponsored Products? From July 14th, we are changing how we determine which account budget is active for Sponsored Products.
What is changing?
Currently, for multiple active account budgets, we use the budget with the largest remaining amount. Soon, we will always prioritize the budget that expires first. If multiple budgets have the same end date, we will use the oldest budget.
Why this change?
This way, we use older budgets faster, leaving less residual amount. This simplifies the invoicing process.
Example
Situation: You have multiple active budgets with the same end date. On June 1st, you have the following active budgets:
Old situation: If the end date was the same, the budget with the largest remaining amount was chosen (budget B). This sometimes left the older budget unused (budget A).
New situation: With the same end date, the oldest budget is now used first (budget A). This ensures that older budgets are not left unused.
What can you do?
Everything happens automatically, so you don't need to do anything. If you prefer not to use an old budget anymore, ensure it has a clear end date.