Temporary target group research in Sponsored Products
When creating a new Sponsored Products campaign, you will temporarily see an extra question in the campaign flow. This addition is part of a short-term study and does not affect your current campaign settings or performance.
Why this research?
We want to better understand which target groups are most relevant to you and if these differ by campaign type or advertiser. This way, we incorporate your needs into the further development of Sponsored Products.
How does it work?
- The extra question will appear in your portal when creating a new campaign.
- The research will run for two weeks and then disappear automatically.
- The results will be used exclusively to learn and guide future improvements.
Moving forward together
This step comes from your feedback from satisfaction surveys. We listen, learn, and develop Sponsored Products together with you. Would you like to contribute or test in future phases on this topic? Please send an email to partneronderzoek@bol.com. Please include “Sponsored Products” and your retailerID.
Example of the research in the Sponsored Products environment:
