European Data Act

The EU Data Act is a European law about data sharing. This European law requires you to inform consumers before purchase about the data that smart connected devices collect.

The goal is to make this data more accessible to users. This gives your customers more insight into and control over the data generated by their devices.

The EU Data Act is a European law on access to and sharing of data for the end user. For example, manufacturers must ensure their devices are accessible to view and share data. For you as a partner, the rules about data from connected items are particularly important, such as smart connected devices.

Are you a partner selling so-called connected items? Then the EU Data Act also applies to you. By connected items, we mean devices that connect in some way, for example to the internet or an app, and collect and share data in the process. Think of robot vacuum cleaners, smartwatches, smart lighting, and household appliances with an internet connection, such as washing machines, baby monitors, scales, doorbells, thermostats, and fridges.

Do you sell connected items? Then you are required to inform your customers before purchase about which data the device collects and how they can view and share this data.

You must therefore have this information available. You can use our template for this. This is not mandatory: you may also upload a document from the manufacturer containing the required information. You can do this in your seller account.To comply with the Data Act, you must provide the following information:

• The type, format, and volume of the data the item can generate.
• Whether the item can generate data continuously and in real time.
• Whether the item stores the data on the device itself or on an external server, including the retention period.
• How the user can access, request, or delete the data. Also explain how this works, which terms of use apply, and what the quality of service is.

The Netherlands Authority for Consumers and Markets (ACM) has been checking compliance with the law since 12 September 2025. In case of complaints, the ACM may contact you or bol and request that items be taken offline.

Since 1 April 2026, bol also actively checks whether this information has been provided. Items where this information is missing will no longer be placed online.

You are personally responsible for complying with the EU Data Act. We help you with tools and information, but this text is not legal advice.

Do you have specific questions about the content? Please contact a legal advisory firm. Here you will find Apps & Service Providers that can help you.

Partnerservice cannot advise you on this matter, as it involves European Union legislation.

• Check whether you sell connected items that collect data and/or work with an app.

• Ask the manufacturer which data the item collects and how customers can view this data.

• Upload the required content via your seller account. You can use our template or a document from the manufacturer for this.

• Required information for items must be understandable for Dutch and Belgian consumers. In the Netherlands, for example, this information can be provided in Dutch or English.

• Indicate for new electronics ranges whether your items collect data. We have been asking this during upload since the end of December 2025. Is the answer 'yes'?

View the explanatory notes on the Data Act of the European Union here.

View the explanatory notes from the Netherlands Authority for Consumers and Markets (ACM) on data from smart devices and cloud services here.