Discover promotions via bol

Increase your visibility and sell more by participating in promotions.

The benefits of Promotions via bol

Visibility

Benefit from extra visibility on selected items

Search results

Selected items rank higher in search results

Google Shopping

Your items are extra visible in Google Shopping

Positioning

Chance of permanently higher position in list pages, more reviews and ratings

No hidden costs

Participating in promotions costs nothing extra

Everything at a glance

Campaigns via bol, who doesn't know them? Think of the bol 7-day sale, the Sale-Solden, Sinterklaas or Black Friday. But also volume discounts, Select deals and 'X+Y free'. Customers are always looking for online promotions, so participating means more visibility, both within and outside bol.

 

See how participating in Promotions works
Everything at a glance

Why participate?

Promotions are a powerful tool to make your items stand out better in the short term and to increase your sales. You will also notice the benefits afterwards: partners see permanently higher positions in list pages and more reviews.

Do you use a promotion if your sales decrease or remain the same? Then you convince existing and new customers to make a purchase. This way you distinguish yourself from competitors and encourage customers to try new items.

How to participate in bol campaigns?

Participating in bol promotions costs you nothing extra, but there are conditions attached. You must have one or more offers on selected campaign items. The right offer is important, because the more relevant the item is to a customer, the more effective the promotion is.

Approximately 8 weeks before each bol campaign goes live, we check which partners meet the quality requirements. We also determine which items are suitable for participation. We make a selection based on, among other things, your sales, views, and review scores. In addition, you can suggest items for promotions yourself. Our promotion specialists determine whether these are suitable for the promotion.

Set up your own Promotion

Do you want more visibility in addition to bol campaigns or do you find campaigns less interesting? Then you can also set up promotions yourself. You can easily create a promotion via your seller account, and choose the product range and duration. This way, sales can increase by 20% to 40%.