How to sell more by smart bundling
Do you want to expand your product range or better adapt it to customer needs? Then it's not always necessary to add items; sometimes smart bundling is the solution to sell more and reach your target audience better.
Curious how to approach this? We share practical tips.
In this article...
we share practical tips on how you can expand your product range or better adapt it to customer needs
Bulk packaging: dare to go big
Sometimes, more is indeed better. Some items are bought in bulk by bol customers, and as a partner, it's wise to capitalize on this. bol's data helps you discover which items are suitable for this.
As an account manager at bol, Tessa Mulder helps partners find growth opportunities: “For example, the brand Naïf sold baby wipes in a triple pack, so three packs of 54 wipes. We knew that this item is usually bought in bulk. Our contact person at Naïf was initially hesitant to offer ten times as much at once, but it works!”
Entice customers with volume discounts
Another smart way to sell your items in larger quantities is by offering volume discounts. This means the discount increases as the customer buys more of your item. For example, with two tubes of shampoo, you give a 21 percent discount, and with six tubes of shampoo, a 46 percent discount.
Volume discounts are a real win-win situation: the customer gets a great discount, and you sell multiple items per order, which lowers your costs and increases your revenue.
Anticipate customer needs
From the data that bol shares, you can also learn which items are best offered as a set. “For example, paint and a paintbrush are often bought together,” says Maxence Vercruysse – co-founder of Merkado, a company that helps entrepreneurs sell via online marketplaces across Europe. “By creating a set where you, for example, give a 20 percent discount on a brush, you increase your chances of selling.”
How do you make the customer happy?
In addition to bulk packaging and combining items, there's another way to make your product range more attractive: by focusing on a specific niche target group and combining items based on their interests.
For example, Ardi Seij sells second-hand books via bol. With his product range, he targets a very specific audience: enthusiasts and collectors: “Honestly, I don't focus on bestsellers, but rather on complete works by brilliant authors. I love putting together beautiful sets and making enthusiasts happy with them.”