HoofdZorg Kliniek catches the advertising bug
and gets started with sponsored products
HoofdZorg Kliniek, founded by Occo Lijding, is an innovative player in head lice control. With a focus on treating head lice and selling effective head lice shampoos via bol, the company has made significant progress in a short time. During an interactive session on sponsored products, Occo learned how to sharpen his advertising strategy and further strengthen his market position.
In this interview...
In this interview, he shares his experiences, insights, and why bol is the best choice for him.
Can you briefly explain what HoofdZorg Kliniek does and how you started?
"HoofdZorg Kliniek is a specialized clinic in Amsterdam where we treat people for head lice. We also sell our items in 6 European countries. We started the clinic in August, and within 4 months, we sold our first item via bol."
“With bol, you can do a lot yourself, but if you encounter any issues, help is always available.”
Why did you choose to sell via bol?
"In the Netherlands, 90% of our sales are via bol. The platform is accessible and offers a strong infrastructure. Other e-commerce parties, for example, are much more complex. With bol, you can do a lot yourself, but if you encounter any issues, help is always available."
Why did you decide to join the Sponsored Products Boostcamp?
"I'm not from this sector, and sometimes I lacked the knowledge to improve the use of advertising opportunities. I felt like I was reaching the limits of my own knowledge. The session offered me insights that are directly applicable."
What was a key learning moment for you during this session?
"One of the most important insights was that I apparently wasn't paying enough attention to product categories. I always thought customers searched purely via keywords, but categories play a bigger role than I realized. I also learned how to exclude irrelevant search terms to use advertising budget more effectively. For me, excluding the search term ‘200 milliliter’ was something that can really make a difference in performance. I blocked out two hours this afternoon to implement the changes. It's all still fresh in my mind, so I want to tackle it right away."
How have you managed your campaigns so far?
"So far, I've mainly experimented with the campaign settings myself. Honestly, I initially thought I would have to outsource it, but thanks to this Sponsored Products Boostcamp, I now have the tools to further improve it myself. Outsourcing can still happen later, but for now, I can still make significant progress on my own."
How do you experience bol's support?
"bol's Partnerservice is a real advantage. I've called multiple times, and each time, bol employees take the time to help me. No question is too silly. That's something you don't see as often with other platforms."
“A two-hour session with bol like this can be much more valuable than spending hours searching for information yourself.”
What advice would you give other entrepreneurs who want to grow via bol?
"Take the time to learn. A two-hour session like this can be much more valuable than spending hours searching for information yourself. It helps you to directly improve your strategy and do business smarter."