"Bol is among our best-performing marketplaces with growth potential."
Manon Rey from Vente-Unique shares how bol contributes to their growth in the Benelux.
From France to the Benelux: the growth story of Vente-Unique via bol
In this interview
We talk to Manon Rey from Vente-Unique about their growth in the Benelux, why bol was a logical step in their international expansion, and what insights they gained as a partner on the platform. Vente-Unique is a European specialist in furniture and home living.
What made the Benelux a logical step for your international growth?
We were already present in Belgium and the Netherlands through the expansion of our own website. Therefore, it was a logical next step to also launch on marketplaces there.
Why did you choose bol?
bol is the number one marketplace in the Netherlands. The results we see there fully confirm that choice.
What role did bol play in building trust with Dutch and Belgian customers?
Being present on bol is essential for increasing visibility and building trust with local customers.
As the market leader in the Netherlands, bol gives our brand genuine credibility among Dutch and Belgian consumers.
What is the main strength of bol?
Several elements. Firstly, the simplicity: item validation is almost automatic, which saves a lot of time. In addition, the brand awareness of the platform. And finally, the highly collaborative approach around promotions: bol identifies items with potential, suggests that partners participate with a reduced commission on certain items, and puts these items in the spotlight with special promotion labels. That is a real leverage for visibility.
What surprised you the most after starting on bol?
The quality of the account management positively surprised us: clear tracking of KPIs, email notifications when necessary, and above all, more flexible timeframes before a possible suspension compared to other marketplaces. This gives you time to respond.
What is the most important best practice you have learned so far?
Actively participating in promotions: that is the key way to achieve more visibility and sales on the platform.
Looking back: what were the biggest challenges during the setup phase?
The launch went quite smoothly: categorization and attribute mapping are easy to manage, keeping challenges during the launch to a minimum.
What are the results so far?
The results in the Netherlands are very positive: bol is among our best international marketplaces, with growing activity and plenty of potential left.
What would you say to other French partners looking to grow in the Benelux?
bol is a genuine opportunity to grow in the Benelux: a major marketplace, ideal for increasing visibility and boosting revenue.
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