"The trust that consumers have in bol has accelerated our growth."
Milica Fisher from TZS FIRST shares her experiences with bol and explains how the platform contributed to their growth and success in the Netherlands and Belgium.
From Austria to the Benelux: the growth story of TZS FIRST
In this interview
We speak with Milica Fisher from TZS FIRST about their growth in the Benelux, bol's role in building customer trust, and the opportunities they see for international partners in the Netherlands and Belgium.
What made the Benelux a logical next step in your international growth?
Our international growth strategy has always focused on expanding into attractive e-commerce markets. After our presence in Germany and France, the Netherlands was a logical next step. Online shopping is very popular in the Benelux, consumers actively buy online, and bol has a strong market position. In addition, we saw high purchasing power among Dutch consumers, making the region an attractive growth market.
Why did you choose bol?
That choice was simple: bol is the largest shopping platform in the Netherlands and a major player in Belgium. If you want to reach a large audience in the Benelux, bol customers are the ones to reach. The platform's strong market position and brand awareness made bol the ideal partner for our expansion.
What role did bol play in building trust among Dutch and Belgian customers?
Bol played an important role in building trust. Consumers already know and trust the platform, which automatically gives them more confidence in a brand they discover via bol.
Many customers start searching for items via bol, which helped us increase both our visibility and credibility in the market.
What surprised you most after going live via bol?
What surprised us most was how demanding Dutch consumers are when it comes to delivery speed and service quality. Fast delivery is now the standard and customer expectations are high. In addition, we were impressed by how consistently bol maintains the platform's quality and service standards, ensuring a very professional environment for partners.
What is the most important best practice you have learned so far?
Our most important lesson is the value of Logistics via bol. Initially, we handled the fulfilment ourselves, but we quickly discovered how crucial fast and reliable delivery is for success in the Benelux. Another key lesson is the importance of localization. Content must always be written or checked by native speakers so that it resonates well with local customers. In addition, we gained a lot of advantage from bol's Retail Media solutions, using data and KPIs to boost visibility and growth.
What do you see as bol's greatest strength?
One of bol's greatest strengths is the trust the platform has built with consumers. Customers know bol, use it regularly, and trust it completely. In addition, Logistics via bol is a major asset.
Fast delivery is essential in the Benelux and Logistics via bol helps partners meet the high expectations of local consumers.
What would you say to other partners looking to expand into the Benelux?
Our advice is simple: do it. The Benelux is a highly attractive e-commerce market and bol offers opportunities that are hard to find elsewhere in the region. Start with Logistics via bol from day one to meet customer expectations, invest time in understanding the platform, and make sure your content is fully localized. If you are willing to invest in the market, the sales potential is significant.
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