Want to win the buy box? Check these 3 points

You prefer to see your items in the best selling spot. If you want to stand out from other providers or set up a campaign in sponsored products via Advertising via bol, you need the buy box. This is the best search result for the customer. 

As a partner, you know how important it is to meet your customers' expectations. Customers want a competitive price, fast delivery, and good quality: in short, the best offer. And it's precisely the item with the best offer in these areas that wins the buy box. With these three factors, you'll make and keep your customers happy.

Check 1: Delivery

Our customers are used to getting what they want, when they want it. 'Ordered today, delivered tomorrow' is now the norm. Visitor shopping behavior consistently shows that faster delivery means more conversion.

Do you want to shorten the delivery time of your items? Try these tips:

• Consider choosing a different delivery service. Performance varies by region and shipment type.
• More than half (55%) of customers visit bol from Thursday to Sunday. Changing your delivery promise from 1-2 or 2-3 business days to 1 business day therefore has an extra significant effect. Especially on the days before the weekend.
• Ship your orders quickly and effortlessly at a competitive rate, without additional worries: use the Shipping via bol service.
• Store your stock in bol's warehouse and outsource delivery with Logistics via bol. This allows you to sell items with the guarantee 'ordered before 23:59, delivered tomorrow' and offer your customer flexible Select delivery options.

According to Jochem Hes, founder of Naïf, it's worth trying to (partially) outsource your shipments to Logistics via bol: 'We handle the logistics part together with bol. During the week, we manage shipping and returns ourselves, and bol does it for us on weekends. We truly collaborate on that, and it works extremely well'.

Check 2: Price

Customers are looking for the best deal, and that can often be found in the buy box. A minimal difference of 0.01 cents compared to another provider makes no impact. But how can you make an impact with your pricing without compromising your margin?

Mark Doors from Habitas more often wins the buy box with profitable prices. 'Since manually adjusting 13,000 prices is no longer an option for us, we work with EffectConnect. They help us offer our product range with a repricer tool'.

Do you want to save time or does your company lack sufficient knowledge to implement these integrations? Make your selection from reliable integration partners via Automate via bol.

Check 3: Performance score

To ensure good and reliable service together, your performance is measured. We do this because your customers are happy when they receive what they expect. Discover the service standards by which your performance is measured:

• The order is not cancelled
• The order is of good quality
• The order is delivered on time
• Customer questions are answered as quickly and thoroughly as possible

The higher you score on these services, the greater the chance that your item will appear in the buy box! Curious how your items are currently performing? Log in quickly to the Performance page in your seller account.

Which of the three factors counts most?

This can vary per product category and is improved based on customer behavior. For example, customers find it important that items they use daily are delivered quickly. For an item purchased less frequently, such as a chair or sofa, the price is more often the deciding factor.

The algorithm behind the buy box is constantly adapting. This is because we continuously try to find the best deal for our customers and improve the conversion of the buy box.

Check, check, check, and now?

Is your customer guaranteed fast delivery, a competitive price, and excellent service? Then there's a good chance your item will win the buy box. If not, and you want to know why? Find the answer to your question in the frequently asked questions about the buy box. On to that top spot!