Renewed search algorithm sponsored products
Our sponsored product advertising search algorithms have been renewed as of May 14. This may affect the positions of your advertisements.
We continuously improve our advertising solutions. This makes advertisements more relevant for customers and more effective for you. From May 14, we will adjust our search algorithm for sponsored products. This may affect your campaigns. Therefore, closely monitor your performance in the first few weeks and adjust bids or strategy based on your results.
What does this mean for my campaigns?
It is possible that this algorithm update will have little to no effect on your campaigns. If you do not see any significant changes in impressions, clicks, or cost-per-click (CPC), and your campaigns are performing as desired, then no adjustments are needed. If you do see changes in your campaigns, adjust by modifying your campaign setup or increasing or decreasing your daily budgets, and continue to monitor your campaign KPIs.