Selling together: how to get more out of bol
How do you get more out of bol as a brand? During Platform Summit, Tim de Ruiter and Thecla Goossen showed how you can tell your item story to customers with Branded Shelves. bol experts also spoke with Lucas Bassa from Channable and Frank Laenens from Merkado about rewards programs and data-driven growth. Read their insights here.
Tell your item story with Branded Shelves
Tim de Ruiter (Product Owner) and Thecla Goossen (Product Designer) presented on how Branded Shelves originated from a clear need: reaching customers who are still in the consideration phase.
As a brand owner, you can easily build a digital shelf in your own look & feel. Without technical knowledge, fully self-service, and directly visible to millions of bol customers. With a few clicks, you can tell your item story in a way that matches your brand identity. And it works: a well-designed shelf increases your visibility, strengthens brand recognition, and stimulates conversion through cross- and upsell.
Would you like to know more about Branded Shelves? Then click here
3 things to remember
- Brand recognition: Tell your item story in your own brand style for maximum recognition and impact.
- Reach customers in the consideration phase: Stand out within relevant categories and influence item preferences.
- Fully self-service: Easily create your branded shelf yourself once you have registered your brand with bol.
At the table with bol experts
Sophie Nijhout and Frank Maessen from bol joined Lucas from Channable and Frank from Merkado. Two bol experts within our apps & services landscape. They discussed how to further develop rewards programs such as Growing Pays Off and how data points are becoming increasingly available. This gives partners more insight to improve their performance and grow more targeted. Do you also want to grow faster? Take a look at the apps & services page to see how ecosystem partners can help you with this.
Channable is the multi-channel platform for E-commerce that enables businesses to grow quickly and reliably on every online channel. To learn more about Channable, view more here or contact Lucas.
Merkado is a purely Belgian marketplace agency that aims to help businesses start up or scale up on selling platforms both domestically and internationally. To learn more about Merkado, view more here or contact Frank.