About the Brand Page Creator

On this page, we will guide you step-by-step through setting up and using our Brand Pages self-service tool. You will learn how to independently:

• Create a Brand Page

• Design and manage the page

• What information and materials you need for it

You decide how to set up these pages. Our templates make it easy to bring a brand page to life in a way that best suits your brand.

A Brand Page is a special landing page for your brand via bol. It's the place where customers can get to know your brand at a glance and discover your offer.

This page receives traffic from Branded Shelves, making you directly visible at a relevant point in the customer journey.

With Brand Pages, you can share your brand story, highlight new launches, and inspire customers. Since it's a self-service tool, you decide how the page looks and what you communicate.

Sales and conversion are top priorities. But to achieve that, other aspects are also important, such as:

• Launching or promoting items or product lines

• Reaching specific (new) customers

• Inspiring customers with the brand story

Brand Pages can help achieve these goals. They increase visibility via bol, make brands stand out, and inspire customers to choose certain items. Because the tool is self-service, you are completely in control: you choose what to show and how to design it.

We offer 3 templates, each aimed at a specific goal. You can preview each template to make the best choice that aligns with your strategy:

• Item visibility
  Ideal if you want to increase the visibility of your items. Here, the item carousel and featured item are placed higher on the page.
• Brand visibility
  The best choice for brands that want to increase brand recognition. The focus is on the brand story and brand video.
• Basic
  Perfect for brands with limited content. This template is quick and easy to set up and only contains the essential components: banner, logo, item carousel, categories, and brand story.

If your brand page is rejected, you will find the reason in the email you receive. Review the feedback, adjust your page, and resubmit it.

A brand page is usually rejected for one of the following reasons:

• Incomplete materials: Certain essential elements, such as images or text, are missing or incorrectly provided.

• Quality standards: The provided content may not meet quality standards, such as image resolution or textual clarity.

• Policy guidelines: The content may not comply with our policy rules, such as the assortment policy, policy points, or content.

Campaigns or creative expressions must comply with the following guidelines and must not contain content that:

• Discriminates (e.g., based on gender, race, religion, sexuality, political preference, health)

• Is misleading, exploitative, or harmful

• Targets vulnerable groups or children (<18 years old)

The following points are not allowed and may cause delays or rejection of your page:

• Pages for 18+ items (such as erotic items)
• CAPITAL LETTERS in editable fields
• References to other brands
• Discount percentages (%) or prices (€)
• Sustainability claims (only allowed with the 'Goede-Keuze' label) or quality claims (for example: “the best quality”)
• English text (with the exception of brand name or well-known slogan)
• Punctuation marks such as: ?, !, ., :, |, -
• References to websites
• Delivery times
• Promotions & holidays
• Sales slogans (Misleading claims not based on independent research, such as “the best” or “the cheapest”)
• Content subject to copyright

After submission, we will review the page to check if it complies with the platform guidelines. This usually takes 5-10 business days. You will receive an email as soon as the page is approved or if adjustments are needed.

Once your brand page has been internally approved by bol, you can make changes via the Brand Page Creator. Click “Edit” next to your brand name to make adjustments. Please note that the page may need to be re-approved, which can again take 5-10 business days.

Please note: this does not apply if you only change item EANs; those changes are automatically processed.

Moderation

Because the tool is new, the moderation time may be longer in the initial phase, up to a maximum of 10 business days. This time is expected to gradually decrease, aiming for a review within a few business days.