Sales insight

Go to ‘Items’ and then choose ‘My items’. Click on the relevant item and go to ‘Sales insight’ at the top of the bar. In the graph on the sales insight page, you will find your sales over time. You can select which period you want to view using the bar at the top of the page. In the table, ‘My sales’ and ‘My buy box’ will adjust with the selected period.

The page is made up of different graphs, each offering unique insights into your sales and their associated data points.

• My sales
  An overview of how many items you have already sold, minus the number of cancellations. Orders that are returned by the customer afterwards are included here.
• My buy box
  The percentage of time your offer held the buy box. Whether you get the buy box depends on the price, delivery time, and performance score. Additionally, your offer must be shown on the webshop and meet the following minimum conditions:
  1. You have stock of the item
  2. The minimum content is filled
  3. Your selling price is below the maximum selling price based on market information.
  Please note: the rating is one of the service standards of the performance score.
• Buy box
  This shows whether you currently have the buy box.
• Available stock
  The current stock level of the item.
• Stock depletionThis is an estimate of when the item will run out of stock, assuming you hold the buy box. This is based on the sales forecast and current stock level. Like the sales forecast, you will only see this field if you have sold the item two or more times in the past 28 days. Previous tests show that the ‘Estimated period until stock runs out’ is useful for replenishing your stock, or as an insight into which items sell less well.CalculationThe ‘Estimated period until stock runs out’ assumes you hold the buy box. If you sell the item in both the Netherlands and Belgium, it includes the full sales forecast for both the Netherlands and Belgium. If you only offer the item in one of the two countries, it only includes the sales forecast for the country in which you offer it. The formula for the ‘Estimated period until stock runs out’ is as follows:Available stock / Expected sales per day (average)*

  * Expected sales per day (average) = sales forecast NL and/or BE (next 28 days)/28 days.

• Sales forecast *This is an estimate of the expected sales of the item on the bol platform. The sales forecast shows the expected customer demand for the item on bol, regardless of which provider holds the buy box. Previous tests show that the sales forecast can help you estimate future sales via bol. You can use the forecast for purchasing and capacity planning. By actively using the ‘Sales forecast’ and ‘Estimated period until stock runs out’, test partners sold an average of 10% more. This was because their product range ran out of stock less often. The forecast comes from a machine learning algorithm. This algorithm continuously improves, and more and more factors are included. This field is updated daily. The following factors are currently included:
  1. Past sales (how often an item has been sold in a certain period)
  2. Historical offer (how long the item has been offered and under what conditions: price, delivery time, and performance score)
  3. Item categorizations (what type of item it is)
  4. Calendar information (day of the week, holidays)
  5. External factors (such as weather conditions)
  6. Promotion of items (marketing expenses, views, and placement on the website.* No rights can be derived from the displayed sales expectations. bol is in no way liable for damages and/or costs of any kind incurred by the partner in connection with the provided sales expectations.

• Item position

  
  The position at which your item was found on bol in the last 14 days. You will see the position within the relevant categories for that item, and also the position for relevant keywords.