Advertising during the holidays: Use the advertising toolkit
Steer with advertising tools
With our advertising tools, you can get more out of your campaigns during the holidays. Use the search trends dashboard, the real-time graphs, and the reports in the Sponsored Products environment.
All useful tools at a glance:
Organic positions
Analyze which items deserve a boost. You can find the position per item in your seller account under My items > edit > item positions.
Keywords
- In the keyword dashboard, remove poorly performing keywords and add new ones based on search trends.
- Prevent useless impressions by excluding words. With this step-by-step plan, you can improve it.
ACoS (Advertising Cost of Sales) calculator
During peak season, you want to make sure you are visible. Do you have an automatic campaign? Then use the ACoS calculator to determine if you have enough budget to reach your goal.
Reports
Use specific reports to gain more insight into the performance of items, keywords, and categories.
API
Do you have a large product range of items you want to advertise with, or do you spend a lot of time managing all your campaigns? With our Advertising API, this all becomes much more efficient.
