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Start selling via bol as a Dutch or Belgian partner

Can selling via a platform help you run a successful business? Discover what bol can do for you, how it works, and how to get off to a flying start!Create your free account

The benefits of selling via bol

More reach

Direct access to 13 million customers across the Netherlands and Belgium

Low risk

You only pay commission fees for your sold items.

Logistics

Our logistics services take the work off your hands: from storage and packaging to shipping.

More visibility

With our advertising services, you can increase the visibility of your items on bol. This way, you reach more customers.

International

Support and service in Dutch and English.

Learning and development

Growing Smarter Together. You'll receive tips, experiences, and insights from partners and bol.

Based outside the Netherlands or Belgium?

No worries, click here for information specifically for you.

Start selling via bol

Are you registered as an online seller with the Netherlands Chamber of Commerce (kvk) or the Belgian Business Register (KvO)? And do you have a vat-number? You're all set! See what steps you need to take to start selling via bol.

1

Check if your offer is suitable

Check if your product range is suitable for selling via bol. Verify that your items...

2

Sign up

Create your free professional seller account and set up the basics in minutes. Read more here about the different steps in the registration process.

Create your free account
3

Add product range

Offer items that are already known on bol, or add new items that are not yet available on bol. Read more here about how to add items to your bol account.

4

Selling and performing

You get a sale as soon as your offer wins the buy box – the "add to cart" button on the item page. With a competitive price, fast delivery time, and good service, you increase the chance that your item appears here and you receive the order.

5

Payout

After delivery, you automatically receive the purchase amount in your account, minus the commission. You get paid on the 1st and 15th of the month. Read more here about the payout model.

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Are you ready?

Create your account today and complete the screening process. Once everything is approved, you can offer your first items.

Create your free account