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Start selling via bol as a European partner

Can selling via a platform also help you succeed as an entrepreneur? Discover what bol can do for you, how it works, and how to get off to a flying start!Register as an EU partner

The benefits of selling via bol

More reach

Direct access to 13 million customers across the Netherlands and Belgium

Low risk

You only pay commission fees for your sold items.

Logistics via bol

Our logistics services take the work off your hands: from storage and packaging to shipping.

More visibility

With our advertising services, you increase the visibility of your items on bol. This way, you reach more customers.

International

Support and service in Dutch and English.

Learn & develop

Growing Smarter Together. You receive tips, experiences, and insights from partners and bol.

Are you based in the Netherlands or Belgium?

No worries, click here for information specifically for you.

If you want to sell your items in the Netherlands, you should try bol

Jasmin Streif
Jasmin StreifSHK Badshop

Bol enjoys working with talented partners

Bol is the largest online shopping platform in the Netherlands and Belgium. With over 13 million active customers and nearly 50,000 partners, we are part of the global Ahold Delhaize family. With a product range of over 34 million items, bol is the place for everything: from daily necessities to premium items.

Partners enrich this product range and make shopping easier and more reliable for customers. That's why we build true win-win collaborations. Partners gain reach, insights, and proactive support. Together, we provide the best shopping experience every day.

What we expect from you

To deliver on our promise to customers, we are looking for partners who:

  • Have a registered EU company (this is mandatory).

  • Have a minimum of €500,000 sales potential in the first 12 months.
  • Have strong experience in international marketplaces.
  • Provide customer service in Dutch and always put the customer first.
  • Want to integrate via a bol-certified API partner.

What you can expect from us

From day 1, we are happy to roll out the blue carpet for you. We help you grow, so you and our shared customers get off to a strong start. You can count on:

  • Full onboarding and support: integration guidance, manuals, and unlimited access to all learning resources.

  • Smart tools and services: Logistics via bol, tools for product range matching and mapping, content improvement, real-time content ranking, and customer insights.

  • Growth opportunities: advertising, promotions, and continuous feedback to improve your performance.

  • Personal collaboration: direct contact with colleagues with local market knowledge, digital expertise, and the same entrepreneurial spirit.

Together, we roll out the blue carpet. Straight to the heart of your next customer.

Want to become a partner?

Fill in the form (only available in English). If we see a good match? We will contact you directly. You will receive a one-time invitation link via email. This link will come from bol or from a selected integrator or agency. If you don't hear anything within 4 weeks? Then we will not proceed this time. You are always welcome to try again next year.