Selecting items
With Branded Shelves, you can choose which items are displayed in the carousel advertisement.
Curate your shelf smartly
Curate your shelf smartly based on your goals. Do you want to display the different colours or variants of an item? Then place them together in 1 shelf. Do you have items that complement each other, such as a controller, cover, and charger? Combine them in 1 shelf to encourage cross-selling.
Always think from the customer's perspective: is everything you show relevant and logical within 1 campaign? Does it align with the message and visual? If not, it's better to set up multiple advertisements.
How to influence your campaign performance
There are several factors that influence the performance of your advertisements. It's important to pay close attention to these when selecting items.
- Breadcrumb trail
Check if the breadcrumb trail for your item is correct, as these are also the categories in which your advertisements will be visible. - Item specifications
Ensure that all item specifications are correctly filled in. Are there missing details, such as brand, publisher or genre? Then you cannot advertise with the item. - Buy box
If your item doesn't have the best selling position? Then you won't have the buy box and cannot advertise with it. - Item images and descriptions
Quality images of your item, detailed descriptions, and appealing advertisements are crucial for the success of Branded Shelves. This makes your advertisement more attractive and convincing. - In stock
Is your item not in stock? Then you won't have the buy box and cannot advertise with it.
How many items should you advertise with?
Your Branded Shelf is an interactive carousel and displays a maximum of 20 items. The first 3 are visible to the visitor without scrolling.
Important
Your Branded Shelf must have at least 3 items with the buy box to appear! Make sure there are enough items on your shelf to prevent it from going offline if something sells out, or if you lose the buy box.
Also, carefully consider which items you choose. Do you have 20 different colours of 1 item? Then definitely include all 20. Do you have a campaign with different types of air fryers? Consider including a maximum of 10, and be sure to place the most appealing variant at the front! You can adjust the order of the items yourself after adding them.
Items you cannot advertise with
Some items are excluded from advertising due to regulations, such as baby food and certain medicines.
It is also not possible to advertise erotic items. Items classified as erotic and subject to an 18+ filter can be added to the campaign, but will not be delivered.