The algorithm of Branded Shelves
Our algorithm links your items to the search terms and categories you want to be found for. It analyzes how visitors interact with your brand and items to predict how likely customers are to click through or purchase an item.
We believe it's important that every visitor to bol has a pleasant shopping experience. That's why we ensure that the most relevant offer appears in the most visible positions. When a user visits a search results page, an auction determines which ads are most relevant. This inspires customers during their decision-making process, ensuring your ads reach the right audience at the right time.
Our algorithm links your ads to the search terms you want to be found for. It analyzes visitor engagement with your brand and items to predict how likely they are to click on an item or purchase it.
The formula for the relevance score is
Expected
number
of clicks
on the ad x The bid
for the ad.
Improve your position in the auction
There are often multiple advertisers who want to advertise with the same keywords. You are therefore dealing with competition. To keep the auction fair, we use a relevance model. This means that even with a high bid, your ad will not win if it is not relevant enough. The relevance of your Branded Shelf in relation to your chosen keywords is therefore important in determining whether your ad is shown.
Do you want to give your ads a great chance to win the auction? Focus on your creatives, your keywords and product categories, and your bidding strategy.
How to make your ads more relevant
- Catchy creatives that stand out
- The right keywords and product categories
- Smart bidding strategies
Tip
Test different types of targeting to see what works best for
you. A combination of the right bid and
high relevance offers the greatest chance of success.
Please note
The Branded Shelves relevance model works differently from that of Sponsored Products. As a result, delivery may differ from what you are used to with Sponsored Products.