The most important reasons to use white and grey spots

A few times a year, new lists of white and grey spots are published. In these lists, you'll find items with the greatest growth potential. And that offers sales opportunities! Curious why using these white and grey spots is a good idea? 

By responding to gaps in the bol product range, you create a more unique product range, which can boost your revenue. Additionally, a good offer helps you secure more buy boxes! Based on price, delivery time, and service, your item can appear in the buy box – which also leads to more conversion.

‘Our goal is to be the starting point for online shopping, and it's important to have the widest possible product range. That's why we share lists of the latest white and grey spots with our partners several times a year,’ Eduard Hoogenboom – former Director Network Development at bol – explained previously. By sharing this information, partners get the chance to be the first to offer these items. ‘The advantage is that partners know there's enough demand. This way, we collectively respond to the latest customer needs. Both our partners and customers benefit from this!’

‘If you base your product range expansion on white or grey spots, that's a strategically sound choice,’ says Yasmine van Moortel, Senior Account Manager and Partner Business Development Lifestyle & Living at bol. If your content and delivery proposition are also in order, you can give your sales an extra boost with sponsored products. ‘This way, you ensure your item appears high in the search results for potential customers’.

Besides the opportunities for the buy box and higher conversion, you can also see white and grey spots as a source of inspiration and motivation. According to entrepreneurs Robert van der Leeuw and Merijn Raaphorst from Boqx, the lists spark entrepreneurial spirit: ‘They inspire us – and we can also find confirmation in them. For example, that we have a good feeling about sales opportunities in a particular category. Then we push through’.

By using white or grey spots in your product range, you can gain a significant advantage. ‘White and grey spots are invaluable in an online world where supply and demand change quickly, and competition is very strong,’ says partner Kristof Janssens of KrisCo e-commerce. ‘You can quickly respond to the search behavior of potential customers. Is Lego popular? Then you purchase that extra pallet of Lego’.

In the 3 white and grey spot lists, you'll find items with the greatest growth potential. The white spot lists are updated every two months. The grey spots are updated every other Tuesday morning. Click below for the latest version of the white and grey spots.