Creating structure
The structure of an advertising campaign helps you to efficiently organize and manage your ads.
Set up your shelf smartly
With Branded Shelves, you can group items from different categories together in one shelf.
Consider carefully: which categories complement each other? If you have a blender, a kettle, and an air fryer in your product range, it's less effective to group them together, as it makes it harder to guide your visitors to the campaign. If you sell an air fryer and have various attachments for it, then it can be logical to group these together.
However, think carefully about which keywords and creative you want to use, so that all items in the shelf are relevant.
Creating structure
As an advertiser, you can run multiple campaigns, each tailored to different strategies or goals. Each campaign contains an ad group, allowing you to apply targeting to reach the relevant audience. Each campaign includes 1 ad group and 1 ad. Each ad consists of one creative and multiple items (minimum 3 and maximum 20).
