A solid foundation for more sales
"You win with an attractive product range at a competitive price."
To benefit from the holidays by Growing Smarter Together, a good start is half the battle. That's why it's important to have the basics in place. Quickly check the Holiday Checklist below to see how you can lay a solid foundation for the holidays.
Holiday Checklist
1
View the sales forecast
- Check your mailbox for your personal sales forecast.
- The sales forecast focuses on trends and growth expectations around the holidays.
- For each product and subcategory, you can see how much demand to expect. Useful for your stock planning and staff deployment.
- The forecasts are updated weekly.
2
Make your product range attractive and complete
- Ensure your product range is well-presented online, for example by checking your content or adding to it.
- Purchase smartly using our white spots.
- Check your sales analysis in your seller account.
- Discover your most searched or profitable items with Apps & Services.
3
Determine the best price for your items
- Determine your pricing strategy.
- Determine a market-compliant price or let a repricer tool determine the best price for your items.
- View relevant grey spots for you.
- Ensure your items have at least 4 price stars, because if they are not priced competitively for a longer period, they will appear on the public grey spots list.
- Where possible, make use of reduced commissions.
4
Check the holiday calendar
- View the holiday calendar.
- On these 3 holidays we launch marketing campaigns: Black Friday, Sinterklaas (in the Netherlands and Belgium) and Christmas. See how you can participate in these bol campaigns.
- See when you can expect the busiest periods based on the orange and red colors. Mark these days in your agenda so you know when to step up your logistics efforts.
5
Put your offer in the spotlight with promotions
- Participate (where possible) in bol promotions as planned in the campaign calendar. Also check the information about the promotion price guideline.
- Or set up your own promotions to increase your visibility and sales.
6
Organize your customer service
- Reduce customer questions with accurate, complete information by, for example, studying your previous customer questions or learning from your customer reviews.
- Create standard messages for frequently asked customer questions.
- Set up multiple email accounts so colleagues can help.
- View the tips for preventing and handling customer questions.