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Advertising via bol
Setting up your campaign
2. Determine your strategy

2. Determine your strategy

Do you know what you want to achieve with your ads? Choose which items you want to advertise: your bestsellers, new items, or leftover stock. Yasmin explains what you need to pay attention to.

Which strategy do you choose?

  1. Bestsellers: Proven and relevant for your target audience, which promotes a good position.
  2. New items: Boost visibility for faster clicks, sales, and higher ranking.
  3. Leftover stock: Increase impressions and clicks for more conversions, although the performance of your campaign may be lower, as there is a reason why your stock lags.
  4. Entire assortment: Visibility for all your items, improving organic ranking.